Starting Your Own Paddle Board Rental Business Part 2
Which boards to choose
Wherever you choose to run your business from, you will be in need of a variety of sizes in order to accommodate all types of paddlers, from beginners to the very experienced. There are varying weights and sizes, and you will need to make a decision on whether to choose inflatable SUPs or traditional hardboards. The original hardboard style of board is a good option, but the inflatable paddle board is gaining in popularity, with SUP’er’s finding out that the performance is every bit as smooth in the water as a hardboard, but without the storage or transparent issues. As they aren’t as heavy as hard boards, they transport more easily, as well a being easier to control, and perfect for paddlers with little experience. Further, once they’re packed away into a backpack, they can fit in all sizes of car and be checked in on flights as luggage, providing numerous options to your customers with regards to where they can take the board during their rental period.
When you’ve made a decision on whether to offer hard or inflatable paddle boards, you’ll have to decide on the ideal selection for your business. While your customer profile and local conditions may have a bearing on the type of board you chose, you would be wise to select a variety of all-round paddle boards to cater for as wide a range of customers as possible. Of course, you’ll further need to offer paddles, and accessories wouldn’t be a bad idea, either, such as leashes and personal flotation devices. Each of these items provides opportunities for further revenue and should be taken into account within your rental prices.
Just as with any business, it’s crucial that you have the right insurance in place to protect against any kind of claim being made against you. While there’s no shortage of options when it comes to insurance, you will need to find a level of cover that is right for you and your needs. If you’re UK-based, for example, you might want to consider joining the British Stand Up Paddle Association, with membership providing a number of benefits (insurance being among them).
Promoting your business
Once your business’s structure is in place, you need to be looking at how to promote it. Among the first things to consider would be having a website built. Your website will have a big say in how your customers perceive you, so you’ll want to place a strong emphasis on your website portraying the right image, in addition to being a key sales tool. Invest time in researching online booking and sales software, as it could mean the difference between losing and gaining new customers. You also want to spend time on your website’s SEO so that prospective customers will be able to find you online and browse your services. This will involve creating content on the relevant subject area around some of its more popular search terms.