Starting Your Own Paddle Board Rental Business Part 1
Paddle boarding is growing in popularity, with more and more people taking to the water each and every year to find out what makes the sport so appealing to so many. Whether it’s taking off on an adventure, enjoying time with family, exercising, racing, or simply wanting to experience the freedom that comes from paddling down the coast, its appeal continues to spread. The increased popularity of paddle boarding has, as logic would suggest, resulted in a growing demand for paddle board rental, leading to business opportunities for those with a passion for paddle boarding, and an entrepreneurial spirit to match.
With any new business venture, however, research is important, as is writing a business plan, to give you a fighting chance of making your business work, and to avoid the common pitfalls that come with starting a new business. Here, we’ll explore the key aspects needed to assess the potential of a new business in paddle board rental, including deciding on which boards you should stock, which location to choose, and how to start marketing your new business.
Choosing your location
If buying an existing business isn’t realistic for you, you will need to start making some key decisions. Your biggest decision will be which type of rental business you would like to run, as well as where you should run it from. There are three rental business types: an online rental-with-delivery service, a mobile service, and a physical store. Of course, there are advantages and disadvantages to each. With a physical store, you would have a place to operate from. It can also help to establish positive customer relationships, with customers knowing where to go for a reliable and quality experience. It can further act as a location and meeting place for additional services, such as retail opportunities and SUP lessons. Of course, there would be additional expenses like utility bills, rent, and taxes, each of which should be taken into account when writing up your business plan. If you decide that a physical store is right for you, then location becomes all-important. You should invest a sufficient amount of time in scouting locations, while factoring in such matters as accessibility for parking and customers, and local transport links.
A safe environment for paddling
Whether you choose a physical store for your business or a number of different locations with a mobile service, it’s important to position yourself as an authority, as well as demonstrate a high level of paddle boarding knowledge to give your customers the right impression. This will make your customers feel reassured that you are a professional and have created a safe environment from which they can enjoy their paddling experience. The best way to do this would be to gain certifications in instruction. Gaining formal qualification will make you a safer operator, as you’ll be in a position to offer advice on such things as weather, tides, equipment, and paddling technique. In addition, you will both gain confidence and improve your reputation.